Claire Boonstra studied civil engineering at the Technical University of Delft. After her studies she soon left the building industry for the engaging world of New Media. After working at KPN mobile, Unilever and Talpa Digital eventually she started Layar with co-founders Raimo van der Klein & Maarten Lens-FitzGerald, with whom she had also been a part of the team that founded Mobile Mondays Amsterdam. Layar is based in Amsterdam.
Video mapping is an exciting use of technology that brings video projection on 3D-objects (like buildings) to the next level. The difference between normal and video mapped projections is that the projection itself is 3-Dimensional, instead of a 2-Dimensional layer that is projected onto a 3-Dimensional surface. This is done by creating a 3D model of the object on which is being projected, and using this model to add reality to the projection. The video below is the first one I saw that really blew my mind.
This is one good example of AR, which really uses the immersive experience it can cause. The video addresses several social problems in the Netherlands. In a lot of cases of streetviolence a lack of action by bystanders has caused the situation to escalate further then needed. Also, we have seen an increase of violence directed to healthworkers.
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