This is one good example of AR, which really uses the immersive experience it can cause. The video addresses several social problems in the Netherlands.  In a lot of cases of streetviolence a lack of action by bystanders has caused the situation to escalate further then needed. Also, we have seen an increase of violence directed to healthworkers.

In this campaign the violence we see on the screen is prerecorded and added to live videoshots of the Rembandsquare in Amsterdam.  People at the scene see themselves staring at the situation on a big screen, wondering whether to act and if so, how. At the same time, if they look at the actual location where the violence is taking place, nothing seems to be going on. I haven’t seen the installation, but I imagine the feeling you have when you see the on-screen action taking place is similar to experiencing it in reality. This way you deliver a strong message. Good, innovative work.

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